As a designer for Lucy Apparel's creative marketing team, my responsibilities included developing brand assets such as website campaign visuals and editing images for the collection. Above is one of the campaigns on which I worked. I created the banner for the website and worked with the Copywriter to ensure that we were delivering the brand message to our customers. Our sales increased significantly when we promoted the brand on a weekly or monthly basis. Therefore creating new assets on a fast paste and effective way was essential.
Another very important aspect was the ability to edit images and retouch when necessary. Part of my role was to collaborate with the Senior Graphic Designer and Photographer to discuss if there was any retouching needs. In addition, as a designer it was crucial to research the market for trends in typography and layouts to be in tune with the market and our competitors and translate that into our visuals and story.
